Heat oven to 375° F.

Spray 9-inch round cake pan with nonstick cooking spray.

Separate cinnamon roll dough into eight rolls; cut each roll into quarters.

Place dough rounded-side down in pan.

Spoon pie filling over rolls. Sprinkle almond slivers or pecans over cherry filling, if desired.

Bake 25-35 minutes, or until golden brown.

Invert onto plate or cutting board. Invert again onto serving plate.

Remove lid from icing. Microwave 3-10 seconds. Stir icing and drizzle over warm coffee cake.

Serve warm.